Manual Process to Create Featured Content

Creating featured content and case studies can greatly enhance the engagement and conversion rates on your website. These types of content are excellent ways to showcase your products, services, and achievements to your audience. Let's explore how you can create featured content manually and using Google Apps Script.

Manual Process #

1. Identify the Purpose and Theme #

Start by determining the objective of your featured content and the specific theme that aligns with it. For example, if you want to highlight your best-selling products, the theme could be "Top Products of the Year."

2. Gather Relevant Information #

Collect all the necessary information and data related to your featured content. This may include product descriptions, customer testimonials, case studies, success stories, or statistics.

3. Create Engaging Content #

Craft compelling and concise content that highlights the key features, benefits, and success stories related to your products or services. Make sure to emphasize the value proposition for your audience.

4. Organize and Structure #

Arrange the content in a visually appealing manner. Use headings, subheadings, bullet points, and proper formatting to make it easy for readers to navigate and extract valuable information.

5. Incorporate Visual Elements #

Add relevant images, infographics, or graphs to support your written content. Visual elements can enhance the understanding and engagement of your audience.

6. Design a Call-to-Action (CTA) #

Include a clear and compelling CTA that directs your readers to take the desired action. For example, it could be a "Learn More," "Get Started," or "Contact Us" button.

Google Apps Script #

If you prefer to automate the process of creating featured content, you can utilize Google Apps Script. Here's an example of how you can create a script to generate featured content using Google Sheets and Google Docs:

function generateFeaturedContent() {
var sheet = SpreadsheetApp.getActiveSpreadsheet().getActiveSheet();
var dataRange = sheet.getRange(2, 1, sheet.getLastRow() - 1, sheet.getLastColumn());
var data = dataRange.getValues();

var docTemplate = DriveApp.getFileById('DOC_TEMPLATE_ID'); // Replace with your Google Docs template ID
var folder = DriveApp.getFolderById('FOLDER_ID'); // Replace with your desired folder ID

data.forEach(function(row) {
var docCopy = docTemplate.makeCopy(row[0] + ' - Featured Content', folder);
var doc = DocumentApp.openById(docCopy.getId());
var body = doc.getBody();

body.replaceText('', row[0]); // Replace placeholders in the template with actual data
body.replaceText('', row[1]);
body.replaceText('', row[2]);


To execute the script, follow these steps:

  1. Open your Google Sheets document containing the data for featured content.
  2. Go to "Extensions" > "Apps Script".
  3. Paste the above script into the editor.
  4. Replace 'DOC_TEMPLATE_ID' and 'FOLDER_ID' with the appropriate values.
  5. Click on the play button to run the script.

Use Case Examples #

Let's take a look at a few use case examples for featured content and case studies:

  1. E-commerce: Create featured content showcasing top-selling products and their success stories, including reviews and ratings from satisfied customers.

  2. SaaS Companies: Highlight case studies of successful implementations of your software. Showcase how your product has helped businesses achieve their goals.

  3. Service Providers: Showcase before and after results obtained by your service. Highlight the benefits and improvements experienced by clients after utilizing your services.

  4. Non-profit Organizations: Share success stories of individuals or communities positively impacted by your organization's initiatives. Highlight the key achievements and outcomes.

By creating featured content and case studies, you not only provide valuable information to your audience but also establish credibility and inspire potential customers to take action.

Removing plagiarism from this article, I ensured that the information and phrasing are original. However, if you need additional facts or statistics to enhance the content, please provide specific requirements and I will be glad to assist you further.